Futura PT is UCM's official font. The serif typeface chosen to complement the UCM signature font is Times and is intended to be used primarily for body copy. The university identity is designed to stand on its own within a broad variety of applications. These fonts should be used in most UCM publications. The consistent use will establish a continuity of appearance that will help support the recognizability of the UCM brand, while promoting a professional, cohesive look in all communications. When Futura PT is not available it may be substituted by Helvetica or Arial.