Breadcrumb
3.1.060 Public Broadcasting Policy
University of Central Missouri Policy
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Policy Name: Public Broadcasting Policy |
Date Approved: Approved by the Board of Regents on May 20, 1987 |
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Policy Category: Academic Affairs |
Date Effective: |
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Policy Number: 3.1.060 |
Date Last Revised: |
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Approval Authority: Board of Governors |
Review Cycle: |
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Responsible Department: |
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I. Purpose
The primary purpose of the Office of Broadcasting Services at the University of Central
Missouri is to provide quality, substantive programs which enrich, enlighten, educate,
and inform audiences and provide other program services to the public and the university
not generally available by other means.
The mission of public broadcasting is to bring to the public the highest accomplishments
of our society and civilization in all of their rich diversity, to permit talent to
fulfill the potential of the electronic media for educating and informing, and to
provide opportunities for the audience of public broadcasting to benefit from a pattern
of programming unavailable from other sources.
II. Policy
The Board of Governors understands the importance of public broadcasting's mission.
As custodians of the university's fiscal reputation, a level of credibility necessary
to acquire support from those whose taxes and donations make public broadcasting possible,
the Board of Governors is also the final guardian of public broadcasting's editorial
integrity and its reputation in the marketplace of ideas.
The Board of Governors believes that editorial integrity in public broadcasting programming
means the responsible application by professional practitioners of a free and independent
decision-making process which is ultimately accountable to the needs and interests
of all citizens.
In order to assure that programs meet the standards of editorial integrity, principles
will be adopted by the Office of Broadcasting Services to establish a basis for broadcasting
policy and practice. These principles also form a basic standard by which the services
of a public broadcasting license can be judged.
III. Standards
A. We are Trustees of a Public Service.
Public broadcasting was created to provide a wide range of programming services of
the highest professionalism and quality which can educate, enlighten and entertain
the public, its audience and source of support. It is a noncommercial enterprise,
reflecting the worthy purpose of federal and state governments to provide education
and cultural enrichment to their citizens.
As trustees of this public service, part of our job is to educate all citizens and
public policymakers to our function and to assure that we can certify to all citizens
that station management responsibly exercises the editorial freedom necessary to achieve
public broadcasting's mission effectively.
B. Our Service is Programming.
The purpose of public broadcasting is to offer its audience educational and cultural programming which provides alternatives in quality, type and scheduling. As the governing board, we must create the climate, the policies and the sense of direction which assures that this mission of providing high-quality programming can be attained.
C. Credibility is the Currency of Our Programming.
D. Many of Our Responsibilities are Grounded in Constitutional or Statutory Law.
As trustees we must be sure that these responsibilities are met. To do so is to understand the legal and constitutional framework within which our stations operate, and to inform and educate those whose position or influence may affect the operation of our license.
E. We Have a Fiduciary Responsibility for Public Funds.
As trustees, we must assure conformance to sound fiscal and management practices. We must also assure that the legal requirements placed on us by funding sources are met.