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What you will study

UCM’s Advertising minor will help you understand the business and creative aspects of the field, including specific advertising strategies and media. Our cross-disciplinary Advertising minor incorporates marketing, public relations and digital technology classes for comprehensive instruction. Courses you may take include:

• Principles of Advertising
• Integrated Marketing Communication
• Seminar in Brand Management
• Public Relations Management and Industry Practices

You’ll have the direct support of our faculty, who are marketing, public relations and strategic communication experts. They hold advanced degrees in their respective fields as well as a wealth of professional experience. With their guidance in selecting the right courses, you can complete your Advertising minor in as few as two semesters.

 

 

Unique learning opportunities in advertising

The Advertising minor courses at the University of Central Missouri will provide hands-on experience inside the classroom. Outside the classroom, you’ll have access to these UCM resources and opportunities to sharpen your skills and boost your resume:

• Internships: If you want to complete an internship in advertising, UCM can help facilitate that. Companies often reach out to us for interns, and our faculty as well as the Harmon College Internship Office are eager to assist. Internships are available at a wide variety of companies and agencies that do work in the Kansas City metro area, as well as nationally and internationally.
• Modern facilities: You’ll develop technical skills using our state-of-the-art Mac lab. UCM also has a virtual reality lab available to Advertising minor students.
• Special events: Network with industry professionals and learn from guest speakers when you participate in exciting events such as UCM’s PR Pro Day and the Kansas City International Association of Business Communicators (IABC) Roadshow. 
• Student organizations: UCM’s student organizations also offer several opportunities each year to interact with advertising and other industry professionals. Among your options are Enactus, Public Relations Student Society of America, American Marketing Association and DECA.

 

What can you do with an Advertising minor from UCM?

UCM has a long history of producing successful advertising professionals who graduated from our Marketing and Public Relations and Strategic Communication programs. The additional content provided as part of this minor — and the enhanced skills you’ll acquire — have helped our alumni secure jobs with various organizations, including these recognized agencies:

• Bernstein-Rein
• Barkley
• VMLY&R

Find a job with an advertising agency or department

No matter your career plans, UCM faculty will work closely with you to provide career advice and make introductions that will strengthen your professional network. To understand your job possibilities in advertising while you evaluate your career path, use the interactive tool below.

 

 

Financial assistance options for your Advertising minor

An Advertising minor is an investment in your future that can add significant value to your bachelor’s degree — and your career as a creative business professional. Let the University of Central Missouri help you get the education you deserve. In addition to being a top-ranked university by LendEDU for low student debt, we also have resources to help you finance your college education. These include loans, grants, work-study opportunities and scholarships.

Scholarships for creative business professionals

UCM, our alumni and other supporters provide scholarships to help qualified students fund their undergraduate studies. Depending on your bachelor’s degree and other criteria, you too may qualify for various scholarships. Use the to search for opportunities.

Explore programs related to advertising.   As you explore UCM minors that offer the most value for your undergraduate studies, you may also want to consider these options: Marketing Minor Public Relations Minor Finance Minor Digital Media Production Minor