What you will study
Over the four years of your Events Marketing and Management degree at UCM, you’ll
progress from learning the basics of organizational management to using your skills
to run real events. Our experiential approach to learning engages you with coursework
in accounting, statistics, economics and marketing. Graduate ready to be an effective
events marketing manager in the industry of your choice.
Benefit from our faculty’s professional expertise and academic research in content
areas such as organizational and crisis communication, negotiation, leadership, etiquette
training and more. Lean on their mentorship and industry insight to gain a competitive
edge with your UCM Events Marketing and Management degree.
The University of Central Missouri’s bachelor’s degree in Events Marketing and Management
offers a powerful core of engaging academics, including:
- Management Information Systems: As an events marketing manager, your role may often include decision-making about
your organization’s information systems and technology. Use hands-on applications
and case studies to learn how to align end-user needs with company resources.
- Integrated Strategic Communication: Explore how integrating traditionally separate marketing tactics, such as public relations
and internet advertising, can maximize an organization’s strategic communication and
promotion.
- Organizational Policy and Strategy: Apply conceptual, communication, interpersonal and technical skills to strategic management
in a team learning environment.
Excellence in Events Marketing and Management
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- A Best Value Bachelor's Degree College for Business Administration & Management (College Factual,
2022)
- A Most Popular College for Business, Management & Marketing (College Factual, 2022)
- A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
Unique learning opportunities in events marketing and management
For Events Marketing and Management majors at the University of Central Missouri,
the entire community is your classroom. Experience working with real events is the
best way to answer the question, “What is events marketing and management?”. While
earning your Events Marketing and Management degree, you’ll regularly attend and assist
with off-campus events. Additionally, you’ll get your first taste of being an event
marketing manager with these core experiences:
- Internship: A paid internship with a specific events marketing and management focus will build
your experience and professionalism. Past internships have included roles at the KC
Royals, KC Monarchs, Starlight wedding venue and the Chamber of Commerce for St. Louis.
- Integrative Business Experience (IBE): In your junior year, you and your fellow Events Marketing and Management majors will
build and run a one-semester business. Your team will choose a nonprofit, execute
a project on their behalf and donate the proceeds to them. Beneficiaries have included
Survival House, Big Brother/Big Sister and Missouri Veterans Home.
- Advanced Events Management: Experience what it’s like to be a professional events marketing manager. Gain insight
into the full life cycle of an event when you plan, budget, market, staff, execute
and assess one for a client in the community.
- Mentorship: Students enrolled in the Advanced Events Management course will become student members
of the Kansas City Chapter of Meeting Professionals International. Through this membership,
students will be assigned a mentor who is an events professional in the Kansas City
area and will have countless opportunities for networking and professional development.
What can you do with a bachelor’s in Events Marketing and Management from UCM?
An Events Marketing and Management degree from the University of Central Missouri
prepares you to become an events marketing manager in whatever field most excites
you. Our Events Marketing and Management program has strong connections throughout
the Warrensburg and Kansas City areas to help you get started. Make the most of those
connections by working with your internship coordinator, career development coordinator
and dedicated faculty advisor.
Our focus on experiential, hands-on learning ensures you graduate with working knowledge
of the events industry and the skills to succeed in event management jobs. A UCM bachelor’s
degree in Events Marketing and Management is more than a credential. It’s an ideal
way to build a strong network for future support, with small class sizes and faculty
who care about your personal success.
This supportive network and our student-centered learning will ensure that you graduate
with the confidence and practical experience you need to excel in your events marketing
and management career.
Careers for an events marketing manager
Graduates with an Events Marketing and Management degree from UCM have many excellent
job opportunities in a variety of fields. Explore data and trends for events marketing
manager jobs using our interactive tool below.
Financial assistance options for your Events Marketing and Management degree
The University of Central Missouri is committed to minimizing student debt. By keeping
tuition fees low, offering robust financial aid and imparting practical job skills
along with a high-quality education, we help our students achieve solid financial
footing for their lives ahead.
Becoming an events marketing manager is a career path with strong job opportunities
and compensation. Together with UCM’s low tuition fees, your Events Marketing and
Management degree is a smart investment. We offer many financial aid options to help
you finance your college education.
In addition to university-wide resources, students in our Events Marketing and Management
degree program may be eligible for additional funds. The UCM Scholarship Finder can help connect you with program-specific opportunities.
Internship Review: Warrensburg Main Street
Jill Purvis, Executive Director
“We have been impressed with [our Events Marketing and Management degree interns’]
ideas and willingness to adapt to changing elements. … The students we have worked
with on class projects have shown ingenuity, creativity and the ability to pivot when
needed.”
Meet R.J., Intern at Starlight Theatre
BSBA Events Marketing and Management ’21
"The hands-on experience of the capstone project is unparalleled — getting to brainstorm,
pitch and formally propose an idea the first semester and then fully plan and execute
an idea from the ground up the next semester is a special opportunity and an incredible
learning experience."
Meet Anna G.
BSBA Events Marketing and Management ’20
"I loved being a part of the Events Marketing and Management program at UCM. The professors
in this program want to see you succeed. … They are there to guide you step by step,
but you as a student get to do most of the work on your own. I gained so much through
this hands-on, team-based curriculum."
Student Project Review: RISE Community Services
Bri Henderson, Communications Director
“From the planning to the night of the event to the lasting impression they left on
the Warrensburg community with our Autism Ribbon mural, the students put forth their
hard work and dedication not only to their program, but to our organization. RISE
was incredibly blessed to work with the EMM students!”
Meet Caitlyn H.
BSBA Events Marketing and Management ’21
“This program has taught me what it takes to become a successful event coordinator:
attention to detail, organization, creativity and teamwork. I have come to learn that
planning events is no small feat, but in reality, it is a collaboration of effort
to create a memorable experience for everyone involved.”
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