What you will study
Customers’ buying habits reveal trends, but each customer is an individual. In three
highly focused courses, you’ll learn how to craft the right message to reach every
one of them:
- Marketing Theory and Buyer Behavior: Gain extensive knowledge about consumer behavior and theories related to understanding
buyer behavior.
- Customer Relationship Management: Learn how to use the activities and technologies companies rely on to build relationships
with current and potential customers and create brand loyalty. You’ll also evaluate
different CRM software programs as effective interfaces for collecting data and communicating
with customers.
- Services Marketing: Master effective marketing for services such as medical care, hospitality and experiential
adventures by building the brand and personality of the service provider.
Throughout the program, you’ll learn how to establish positive connections — and avoid
potential negative ones — and how to engage your customers long term to build brand
loyalty.
Whether you work with a local nonprofit or a global corporation, you’ll need to understand
the costs involved in customer acquisition and retention. In the Customer Relationship
Management certificate program you’ll learn about the role of return on investment
(ROI) to help you make the most of your resources in any environment.
Excellence in Customer Relationship Management
- AACSB-accredited programs in Business and Marketing
- A Best Business School (U.S. News & World Report, 2022)
- A Best Graduate School (Abound, 2022)
- Top 100: Best Online Colleges (Abound, 2022)
- A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
- A Most Popular College for Business, Management & Marketing (College Factual, 2022)
- Top 15%: Best Value Colleges for Business, Management & Marketing (College Factual, 2021)
Unique learning opportunities in customer relationship management
Learn how to assess and address customer relationship issues with real-world, hands-on
experience:
- Local businesses: Perform a customer audit, service redesign or analysis of a company’s resources and
offer recommendations for improvement.
- Student associations: Broaden your marketing knowledge, create positive impact and gain leadership experience
when you join the ENACTUS student group or the American Marketing Association. Virtual
meeting options may be available so that you can realize membership benefits from
wherever you are.
- On-campus resources: Use UCM facilities to host focus groups and conduct valuable market research such
as observing consumers’ reaction to a product. Our recording labs provide access to
video equipment that helps you polish your presentation and communication skills.
What can you do with a Customer Relationship Management graduate certificate from
UCM?
Today every business environment — consumer products, charities, hospitality, entertainment,
political campaigns — needs to actively engage their audience. Whether your focus
is brand recognition, customer loyalty or moving supporters to act, adding UCM’s Customer
Relationship Management graduate certificate to your portfolio gives you the skills
to motivate others to act, as well as a competitive edge in the job market.
This certificate can also be a bridge to earning your MBA at UCM, named one of the
Best Online MBA programs by U.S. News & World Report.
Career paths for marketing professionals
Your ability to strengthen relationships that result in additional revenue makes you
a viable candidate for career opportunities in a variety of industries. The interactive
tool below will help you find out more about marketing job outlooks and potential
salaries for your area of interest, goals and more.
Financial assistance options for your Customer Relationship Management graduate certificate
The University of Central Missouri’s tuition is lower than that of most colleges in
the state — and the national average. For those pursuing a degree while obtaining
a certificate, we also award institutional aid such as grants, loans and scholarships
to help finance your college education.
As a graduate student in UCM’s Master of Business Administration program who is also
earning a Customer Relationship Management graduate certificate, you could qualify
for scholarships such as:
- Adrian and Margaret Harmon Business Graduate Scholarship
- Harmon College of Business & Professional Studies Scholarship Fund
- Lucas Sterne & Albert G. Spaeth Graduate Business Scholarship
Learn more about program-specific scholarships with the .
Leaders, Professors, Mentors
Experienced marketing professionals
Learn from leaders in the marketing field who understand how to conduct results-driven
research and analyze all factors to create an action plan.
Meet Our Faculty
Meet Anna McCoy
UCM assistant instructor with real-world experience
Anna McCoy earned her MBA in Marketing from UCM while gaining real-world experience
in various marketing capacities. Today, she leads our inbound marketing course for
graduate students and our undergraduate classes in advertising and digital marketing.
Gain the unique perspective of this former UCM graduate and marketer while you expand
your marketing training.
Build Digital Marketing Skills
Consider the Social Media Marketing graduate certificate
One means you may use to reach customers, share key messages and strengthen relationships
is social media marketing. Learn how to most effectively use your channels — and measure
your efforts — when you also complete UCM’s Social Media Marketing graduate certificate
and earn certifications to boost your resume.
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